There is a saying, “a picture is really worth one thousand words” which is undoubtedly right. We wish to interact with visuals instead than words. The significance of images on e-commerce, travel, and media websites have already been increased over the time. On an average, around 64% of a website’s weight is comprised of images. If we have the ability to reduce the size of these images without decreasing the image quality, then it will have an immediate positive impact on web page load speeds and user-experience of visitors on your websites.
According to akamai. com, half of the users love sites which load in less than 2 seconds. When the page takes more than 3 seconds to load almost 40% of visitors tend to leave that site, thus increasing the bounce rate. Picture optimization is the only solution for this problem.
What is Image Optimization?
Enhancing web images is a process of delivering the high-quality images in the right format, dimension, size, and resolution while keeping the smallest possible size. Image optimization can be done in several ways be it by resizing the images, caching or by compressing the size. Here comes ImageKit, an intelligent Image Optimization tool which optimizes images using intelligent compression algorithm. Combined with a global content delivery network (CDN) for faster delivery, it can improve your website performance significantly.
Importance of Optimizing Images on Website
The importance of images in connecting users to your products has been proven. If your website takes more than 3 seconds to load, users are more likely to abandon it which will drastically improve your bounce rate and eventually, it is going to impact your conversions.
Why is image optimization important? Listed below are the answers. Image optimization helps in increasing page weight speed, boosts websites’ SEARCH ENGINE OPTIMIZATION ranking, and increases consumer experience. Let’s study the benefit of optimizing web images in more detail:
Improves Page Fill Speed: Down load speed is the amount of time taken by a web page to launch completely. This is determined by many factors from your website host to website layout & design. The websites having less than 2 seconds fill speed are most cherished by its users. Therefore, if you are customizing 64% of your website’s weight which is images, you will end up bettering your website speed. It will give your readers a faster experience, thus more users would connect to your product and services. There are many tools which can help you in examining your page load rate such as Google’s PageSpeed Insights, Web Page Check, and ImageKit’s Website Analyzer which will provide you with the complete insights about your web page.
Improves SEO Position: Google also doesn’t love the slow websites just like its users. It is clear that the faster websites rank better in the search results when compared with reduced ones. Every digital internet marketer can understand the value of search ranking in the current world. Who doesn’t want to get top ranking for its website pages? And one of the factors for this is the load velocity of your web page. Thus, image optimization keeps a great significance here.
Boost Conversions: So, if your search ranking has improved then it means you can capture more users and possibly get more conversions. Page load speed is directly related to SEO rating and conversions. There has been a lot of research by marketing leaders including Kissmetrics, about the conversions and page load velocity. According to Kissmetrics, 79% of shoppers who are not satisfied with the web page speed or performance do not buy from the same site again.
Enhance User Engagement: A happy customer is not a myth, definitely not for those websites which are providing a great user experience. Also it can be your website too. All you have to to do is to optimize your website images, improve your page weight speed and thus, providing an improved overall user experience. In case your page is loading fast on all devices, a user will spend more time there.
It has been explained in many studies that users are more likely to leave those websites which are sluggish. The web pages which load in 2 . 4 seconds experience 24% bounce rate. Your page load velocity also increases the returning rate which means a customer that is getting a faster experience on your site would probably buy from you again. Therefore, user satisfaction and happiness also count on page load rate that can be improved by customizing web images.
In this digital world, every factor related aimed at your website performance issues. And the expectation of visitors is simply going to increases with time. You can not ignore the amazing benefits associated with optimizing images. These types of benefits are not limited to the down load rate and SEO ranking only. Image optimization is able of turning up your conversion and profits amounts.